Wednesday, May 16, 2012

2 abbreviate, or not 2 abbreviate?

Recently, I read the following partial description of a home listed locally:


Annoying, huh? My first impression is that this listing agent is either really lazy, or completely incompetent. Not a good impression. But here's my thought: Realtors need to abbreviate a lot of things, because often, the information in listings is limited to a certain number of characters. But this agent seems to pick and choose what to abbreviate, and I would add, she has chosen... poorly.

Everyone gets the whole "3BR/2BA" thing, because it's common and accepted (even though "BR" could just as easily stand for "BathRoom"). Even 3/2 in the context of a listing is easily understandable. But "vu"? And then she did not abbreviate words that easily could have been! Just by making better choices, her description could have been 1 character shorter and much more understandable. Get 8 more characters back by leaving out the redundant "botanic".

Here's how I'd write it, for 8 characters less and without sounding like a 12 year old with an iPhone:
Magical ocean views from this Medit gem on 1 ac of exquisite grounds. Large 4BR estate, ocean view terraces, large Media Rm, gourmet ktchn & wine cellar. Spectacular retreat & entertainer’s dream. Gorgeous caban w/ gourmet summer ktchn, pizza oven & saltwater pool nestled in romantic gardens. Irresistible ***** ******* retreat that you may never want to leave!
On an unrelated note, as I mentioned in one of my earlier posts, I used to install high-end home theater systems in this town, and the listing that this excerpt came from is for one of those homes. I remember it because I lost my favorite ever flashlight into the walls of the master bedroom, while I was poking around in the attic. So, if you happen to purchase this home and do any demolition, I'd like to provide you with a helpful guide so that you can locate and return my flashlight:

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